Property portfolio intelligence

Your portfolio.
Understood.

Primehold brings your properties, borrowing, income and key dates into one financial view — so you can see what matters, what is missing and what may need attention.

A database remembers. Primehold understands.

Demonstration book

Overview · Wednesday 9 September

Three things need you this week.

Your portfolio is worth £1.42m, 48.3% LTV across the 5 properties with borrowing recorded; borrowing is not yet recorded for 1 property.

Portfolio value
£1.42m
6 properties
Known lending
£585,000
5 with borrowing recorded
Known equity
£625,000
48.3% LTV where known
Known headroom
£322,500
to 75% LTV, estimated

What matters now · 3 need attention · 1 opportunity

  • Fixed rate ends in 74 days on 14 Elm Rise£168,000 with Northfield Mutual · product ends 22 Nov 2026Open the mortgage
  • 3 Kestrel Way has no mortgage recordedIts LTV, equity and headroom are not yet knownRecord the mortgage, or that there is none
  • 9 Larch Row has no EPC on recordIt applies here and nothing is recordedAdd the EPC date
  • £56,000 of headroom behind a product ending in MarchWorth investigating at the remortgage · indicative, before costsSee where it sits

What Primehold understands

Four questions every landlord asks, answered from the figures you record, and never from a guess.

  • Your position

    See what your portfolio is worth, how much borrowing is recorded and where your known equity sits.

  • Your borrowing

    Understand balances, rates, payments and product end dates across the portfolio.

  • Your income

    See recorded rent and what remains after known mortgage payments — without pretending missing information is zero.

  • What needs attention

    Surface expiring products, missing information, stale valuations and evidence that needs checking.

More than a property database.

Most portfolio software stores what you enter.

Primehold uses that information to help you understand the financial position of the portfolio, identify gaps, surface upcoming issues and show where further investigation may be worthwhile.

Software stores the portfolio.
Primehold watches it.

Real interface

One property, as the product shows it.

The figures it has, the figures it is still waiting for, and the one question it keeps open until you answer it. This is the property page as it ships, not a mock-up.

Demonstration

Property

3 Kestrel Way

Worth £210,000 · mortgage not recorded · rent £1,000 a month · occupied

Expected rent per month
£1,000
Mortgage payment
not recorded · mortgage not recorded
Rent after mortgage payment
not yet available · mortgage not recorded
Gross yield
5.7%
Equity
not yet available
Headroom to 75%
not yet available

Does this property have a mortgage?

YesNoI'll add this later

What Primehold watches

Primehold keeps the important gaps and dates visible so you can decide what deserves your attention.

  • Mortgage end dates
  • Missing borrowing information
  • Stale valuations
  • Missing rent information
  • Certificate evidence
  • Portfolio opportunities

Start with what you know.

Add a property with its address, then build the financial picture over time. Add the current value, tell Primehold whether there is a mortgage, record the rent and add key dates when you have them.

You do not need a perfect dataset before Primehold becomes useful.

Does the property have a mortgage?
Yes
Does the property have a mortgage?
No
Does the property have a mortgage?
I'll add this later

Useful at three properties.
Capable at hundreds.

A small portfolio should be easier to understand than a spreadsheet.

A large portfolio needs filters, exceptions, imports, exports and a clear view of what requires attention.

Primehold is designed for both.

Optional

Need specialist mortgage support?

Use Primehold independently, or connect with Propertyze when you want help with refinancing, development finance or more complex borrowing.

Know what Primehold knows.

Primehold distinguishes between information you have recorded, information that is estimated and information that is still missing. It does not silently treat missing borrowing, payments or rent as zero.

How your data is held, and who can see it

Mortgage not yet recorded

Value
recorded
Mortgage
not recorded
Equity
not yet available

No mortgage, confirmed

Value
recorded
Mortgage
none, confirmed
Equity
available

Understand your portfolio properly.

Bring the financial picture together and see what deserves your attention.